Tourism Development & Investment Company
At Tourism Development and Investment Company (TDIC), a master developer of major cultural, residential and tourism destinations in Abu Dhabi, I successfully developed and implemented internal communication strategies in a company that oversaw phenomenal growth through rapid expansion of its projects and human resources in a very short period of time.
TENURE PERIOD: 2009-2010 / 2012-2013
Communications
Internal Communications Manager
Rolled out a comprehensive action plan to engage employees and departments by organizing in-house and off-site events, producing magazines and launching recognition programs.
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Empowered employees to be “brand ambassadors”
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Re-launched and managed intranet portal on SharePoint
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Highlighted visionary leadership of CEO
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Brand awareness campaigns
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Organized social, cultural and sporting events
ACHIEVEMENT
Created Internal Communications strategy to empower and engage staff as company grew from 250 to 800 employees in 18 months.
Content
Editorial
Manager
Generated content to reflect company’s vision and values that appeal to staff, partners and stakeholders, comprising:
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Newsletters, corporate brochures and flyers
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Annual reports
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Press releases, media invites and feature articles
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Biographies and speeches for top executives
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Marketing collateral and promotional material
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Website and social media content
ACHIEVEMENT
Developed content presented at global roadshow that resulted in successfully achieving funding for US$5 billion bond program.
Social Enterprise
CSR
Manager
Established Corporate Social Responsibility programs with sustainable initiatives that included community support, environmental awareness and social welfare activities.
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Supported local charities and national aid campaigns
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Launched blood donation drives
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Organized ‘green’ initiatives – beach cleanups, turtle sanctuaries, paperless days
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Introduced social, art, sports and educational programs
ACHIEVEMENT
Launched programs to improve the living conditions of 10,000 migrant workers employed on construction projects.
TDIC's Developmental Projects
CULTURAL
HOSPITALITY
LEISURE
EDUCATION
Work Samples
TDIC Annual Report
2012 Edition
Project Booklet
October 2009 edition
TDIC Annual Report
January 2013 issue
Digital Newsletter
Desert Islands
TDIC Newsletter
June 2010 issue
Press Release
Eastern Mangroves Opening
TDIC Newsletter
March 2009 issue
Press Release
Louvre Abu Dhabi Contract
Life in the Day video
DIRECTOR / VIDEO EDITOR (2010)
Produced a motivational staff video for the purpose of employee engagement featuring the daily lives of various members working at Abu Dhabi's Tourism Development and Investment Company (TDIC) while highlighting the role of every department across the organization. Shown at a staff event with 1,000 in attendance.
Running time: 8 minutes